Hollerado

History

Three of the four members grew up on the same street in Manotick, Ontario, a suburb of Ottawa. The band later recorded and periodically lived in Montreal, Quebec, where they were regarded as one of the city's top up-and-coming acts. Since forming in April 2007, Hollerado shared stages with Andrew W.K., The Stills, and Malajube, and were hand-picked by Jack White to open for The Dead Weather. They performed at festivals including SXSW, NXNE, Pop Montreal, Rifflandia Music Festival, and Sled Island in Calgary.

In April and May 2009, the band accompanied The Stills and other Canadian indie rock delegates to the TransmitCHINA conference in Beijing, beginning a two-week tour of China. That year, they self-released their debut album Record in a Bag as a free digital download, originally from the Demo in a Bag 5 EP. In February 2010, Royal Mountain Records and Arts & Crafts re-released the album. Its lead single "Americanarama" featured a music video starring Dave Foley of The Kids in the Hall, parodying American Apparel founder Dov Charney.

The album drew comparisons to Supergrass, Stephen Malkmus, and Weezer. In February 2009, the band undertook a 28-day "residency tour," playing seven bars in seven cities seven days a week, including venues in Boston, New York City, Lacolle, Hamilton, Toronto, Ottawa, and Montreal. In 2010, they toured with Free Energy across the United States and Canada, headlining in Canada and supporting in the US; many concerts featured both bands performing backup vocals on each other's songs and covers of Bruce Springsteen and Neil Young. In 2011, the band was nominated for the Best New Group Award at the Juno Awards.