Hamoud Boualem

Lore & Background

In 2003, Hamoud Boualem modernised its installations and launched the PET format, complementing its returnable glass range. It inaugurated a new factory in Boufarik (wilaya of Blida) to increase production capacity. The can was launched in 2017. In 2018, the company launched Lim ON, a range of carbonated fruit juices in three flavours: Citrus, Orange pulp, and Mojito. In 2020, PET was launched in 33cl and 1L capacities.

Reader's Guide

Hamoud Boualem holds a significant place in Algerian cultural and economic history as one of the country's oldest continuously operating companies. Its products, particularly Selecto and Hamoud, have become staples in Algerian households and are associated with nostalgia and tradition. The company's ability to compete with international cola brands through Selecto, and its expansion into export markets (France, UK, Canada), demonstrate its resilience and adaptation. The introduction of new product lines like Lim ON and modern packaging (PET, cans) reflects ongoing innovation while maintaining classic offerings. The company's history, from a small lemonade operation in Belcourt to a modern manufacturer with a factory in Boufarik, illustrates the evolution of Algerian industry. Its cultural impact is such that Selecto is described as part of the Algerian identity heritage.

Did You Know?

• Hamoud Boualem was founded in 1878, making it among Algeria's oldest companies.
• Its lemonade La Royale won a gold medal at the Paris World Fair in 1889.
• The company's headquarters have been located on Hassiba Ben Bouali Street since 1920.
• Selecto, originally called Victoria, is a brownish apple and caramel flavour drink introduced in 1907.