Late Night Republic

Did You Know?

• The program aired one night a week on various Fox, MyNetworkTV, and CW stations, with timeslots varying by city due to individual syndication deals.
• In September 2010, Sasseville launched a publicity campaign to keep the show on the air in San Diego, California, after ratings for The Edge put Late Night Republic's standing in peril on XETV.

Content

Sasseville said viewers would contribute content and ideas through social networks, and that by 2011 the program would be made entirely by its audience. The show targeted 16-to-24-year-olds. Early episodes featured comedian Michael Ian Black and actress Blanchard Ryan in interviews, plus sketch comedy, interview, and music segments. Rather than using a single studio, the show filmed on location in New York or in front of a white backdrop.

Sponsorship

Late Night Republic secured funding directly from advertisers rather than television networks, following a non-traditional financing model. Sasseville heavily promoted the Procter & Gamble Pringles Xtreme brand, including an interactive contest where viewers submitted comedic videos for his judging. He expressed comfort with obvious brand integrations, stating that audiences understand when such measures are necessary to pay bills, and that hiding them creates a slippery slope.