EDiets.com
Online diet and nutrition service founded in 1997.
Last updated
eDiets.com, Inc. delivers expert diet, nutrition, and fitness guidance online. The company launched in 1997 under the name Practi-cal, offering a 12-week weight management plan derived from Donna DeCunzo’s book Weighting For Wellness. That plan combined nutrition, exercise, behavior change, and stress reduction.
Business performance
As of June 30, 2006, eDiets.com had over 2 million consumers worldwide. It received the Forbes Spring 2004 and 2005 "Best of the Web" award in the diet and nutrition category, and PC Magazine "Editors' Choice" in May 2004 and 2005. In 2006, Prides Capital purchased a 45% stake in eDiets.
The company launched a meal delivery service called Deliciously Yours, making it the only diet company offering fresh cooked meals; this service was fully rolled out throughout late 2007 and 2008. After a deal with Tesco of the UK, eDiets trades as Tesco Diets in the UK. As of February 28, 2013, eDiets became a wholly owned subsidiary of As Seen On TV, Inc. (ASTV).
Did You Know?
- Customer programs are based on a large diet and food information database.
- Meal plans are determined by three dietary guidelines: clinical, goal, and preference.
- Clinical guidelines are sourced from major health organizations or institutes for specific health conditions.
More in Weight Loss Companies
Sources
Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.
- Wikipedia: EDiets.com (CC BY-SA 4.0).
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