Kwik-E-Mart Slurpee Machine

The real-world counterpart to Springfield's favorite frozen treat, rebranded for a summer blockbuster promotion.

In the universe of The Simpsons, the Slurpee machine is famously rebranded as the 'Squishee' during a specific crossover event. This transformation occurred in 2007 when 7-Eleven stores across the country were converted into Kwik-E-Marts to promote the feature film The Simpsons Movie. During this limited-time promotion, the standard Slurpee product was renamed 'Squishees,' mirroring the fictional beverage sold at Apu's convenience store within the animated series. The machine itself retained its core function of dispensing frozen carbonated beverages but adopted the thematic identity of the show.

Quick Facts

Location: 7-Eleven stores converted to Kwik-E-Marts (2007)
Operator: 7-Eleven
Primary user: Movie fans and customers
Status: Limited-time promotion in 2007
Function: Dispensing 'Squishee' beverages
Affiliation: The Simpsons Movie Promotion

Lore & Background

The Squishee phenomenon began in 2007 as part of a massive marketing campaign for The Simpsons Movie. As part of this event, actual 7-Eleven locations were temporarily redesigned to resemble the Kwik-E-Mart from the show. During this period, Slurpees at these stores were officially renamed 'Squishees' and sold in special collector cups designed to match the movie's aesthetic. This promotion was a direct translation of the fictional universe into reality, allowing fans to purchase the exact product their favorite characters consumed on screen.

Reader's Guide

To obtain a Squishee during the 2007 promotion, customers visited participating 7-Eleven stores that had been temporarily converted into Kwik-E-Marts. The beverage was dispensed from the existing frozen drink machines but carried the new 'Squishee' name and branding. Patrons received their drinks in special collector cups specific to this event. This limited-time offer allowed fans to experience a piece of The Simpsons universe in physical retail locations across the country.