Cinderella Girls Studio

Leading new idols to stardom in the Cinderella Project under 346 Pro.

The Idolmaster Cinderella Girls is a free-to-play simulation video game co-developed by Cygames and Bandai Namco Studios for the Mobage social network platform. First released on November 28, 2011, for Japanese feature phones, it expanded to iOS and Android devices as a web application on December 16, 2011. Native applications arrived later in November 2014. The game centers on the career of a producer leading prospective pop idols to stardom through the "Cinderella Project" at the 346 Pro talent agency. It features a cast of new characters distinct from previous franchise entries and concluded its service on March 30, 2023.

Quick Facts

Affiliation: 346 Pro
Key personnel role: Producer (Player Character)
Launched: November 28, 2011

Lore & Background

The narrative unfolds at the 346 Pro talent agency, where a producer manages the "Cinderella Project." The story follows specific idols like Rin Shibuya, Uzuki Shimamura, and Mio Honda as they join this initiative. Gameplay revolves around training these girls using a digital collectible card system where each idol is categorized as cute, cool, or passion. Players form units to participate in work assignments across different regions of Japan, earning money, fans, and affection points. Success depends on managing stamina, which depletes during jobs and replenishes over time or via items. Rivalry occurs when computer-controlled idols challenge the player after completing a set number of jobs in an area.

Reader's Guide

To improve idol stats, players engage in lessons by selecting up to ten partner idols who are removed from the roster to boost the target's level, attack, and defense. Maxing an idol's affection rate also increases her combat competency. For card enhancement, players can combine two identical idols through training to obtain a "plus" variant. The game features three rarity tiers—normal, rare, and S rare—all available in standard or plus forms. A spinoff titled The Idolmaster Cinderella Girls: Starlight Stage was released as a music video game on the Google Play Store and Apple Store in Japan in September 2015.

Did You Know?

The game was originally announced on October 14, 2011, under the tentative title 'Idolmaster Social Game'.
In May 2012, the Consumer Affairs Agency cited Cinderella Girls as an example of a game using the illegal 'complete gacha' mechanic before it was removed.
A Google Chrome App version for the browser was released on October 28, 2015.
The Korean language version launched on December 2, 2014, featuring an exclusive idol, but shut down on March 14, 2016.