ILY Lab
Subsidiary label for female idol groups under Tada Entertainment.
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ILY Lab is a subsidiary music label of Tada Entertainment Co., Ltd., a Thai media company that relaunched in 2022 under the leadership of Songyos Sugmakanan. The label specializes in managing female idol groups, serving as one of two subsidiary labels alongside Sonray Music, which covers male artists.
Lore & Background
ILY Lab was introduced on 1 February 2023, when Songyos Sugmakanan announced the relaunch of the company (formerly Nadao Bangkok) as Tada Entertainment, focusing on idol artist management. The label was created to cover female artists, while its counterpart Sonray Music handled male groups. Its first and only known group was MXFRUIT, a five-member female group that debuted on 8 March 2023 with the single 'Strawberry Ice Cream'.
Reader's Guide
ILY Lab represents Tada Entertainment's venture into the female idol market, a strategic move following the company's shift from actor management to idol management in 2022. The label's significance lies in its role as a dedicated platform for female groups within a company that also operates a male-focused label and a survival show (789 Survival). However, its impact was limited, as its sole group MXFRUIT disbanded on 31 December 2025, and no other female acts under ILY Lab are. The label's existence underscores the company's attempt to diversify its artist roster, though its legacy is tied to the short-lived MXFRUIT.
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Sources
Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.
- Wikipedia: Tada Entertainment (CC BY-SA 4.0).
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