Betty Bossi

Swiss cookbook brand and convenience food line.

Betty Bossi is a Swiss cookbook publisher and brand operated by Betty Bossi AG, headquartered in Zurich and owned by the Coop group. The brand originated from a fictional character created in the mid-1950s, inspired by Betty Crocker. Betty Bossi recipe booklets are found in many Swiss-Romande kitchens, and the brand also sponsors cooking contests and offers convenience foods.