Highline Entertainment
South Korean subsidiary label of Starship Entertainment.
Highline Entertainment (Korean: 하이라인 엔터테인먼트) is a South Korean entertainment company that operates as a subsidiary of Starship Entertainment. It was established in 2017.
The company began as House of Music, a label Starship created to sign smaller, independent artists. MoonMoon was the first act brought on under that name. In 2018, Starship rebranded it as Highline Entertainment. That same year, DJ Soda joined the label after House of Music was dissolved.
In January 2019, Highline signed Jang Seok-hoon, a former member of the hip-hop collective Balming Tiger. Later that April, PLUMA, a contestant from Mnet’s *High School Rapper 3*, also signed. In 2020, Starship expanded Highline to focus on artists prominent in subculture. That April, Wonho—formerly of Monsta X—joined the label and debuted as a soloist in September. In September 2020, singer Yoo Seung-woo signed with Highline, moving from Starship’s acoustic sublabel Starship Y, which ended as he was its only artist. In August 2021, You Da-yeon was sent by Highline to compete on the survival show *Girls Planet 999*.
Highline has partnerships with Victor Entertainment and Intertwine.
Current artists include Wonho, Leon, DJ Vanto, dress, ROVXE, and Seungguk.
Former artists are MoonMoon (2017–2018; contract ended due to a formal criminal record), DJ Soda (2018–2021), Lil Reta (2020–2022), Jang Seok-hoon (2019–2022), PLUMA (2019–2022), M1NU (2020–2022), and Yoo Seung-woo (2020–2024).
Quick Facts
- Founder
- Shim Se-ran · Noh Seung-jin
- Key People
- Shim Se-ran (CEO)
- Industry
- Entertainment
- Genre
- K-pop · Indie · Electronic
- Services
- Music production · Publishing · Artists management
- Parent
- Starship Entertainment
- Founded
- 2017-10-24
- Hq Location City
- Gangnam-gu, Seoul
- Hq Location Country
- South Korea
Facts from the source article.
Lore & Background
Highline Entertainment began in 2017 when Starship Entertainment launched a subsidiary label called House of Music, aimed at recruiting smaller, independent artists. The first artist signed under House of Music was MoonMoon. In 2018, Starship renamed the label Highline Entertainment, and DJ Soda signed with the label after House of Music was defunct. In January 2019, Highline signed Jang Seok-hoon, formerly of the hip hop super rookie group Balming Tiger, and in April 2019, they signed PLUMA, a contestant from Mnet's High School Rapper 3.
Reader's Guide
In 2020, Starship began expanding Highline with a focus on artists prominent in subculture. That April, they signed Wonho, formerly of Monsta X, who debuted in September. In September 2020, singer Yoo Seung-woo signed to Highline, moving from Starship's acoustic sublabel Starship Y, which ended as Yoo was its only artist. In August 2021, Highline sent You Da-yeon to participate in the survival program Girls Planet 999. The label has partnerships with Victor Entertainment and Intertwine. Its current artists include Wonho, Leon, DJ Vanto, dress, ROVXE, and Seungguk. Former artists include MoonMoon (contract terminated in 2018 due to occlusion of a formal criminal record), DJ Soda (2018–2021), Lil Reta (2020–2022), Jang Seok-hoon (2019–2022), PLUMA (2019–2022), M1NU (2020–2022), and Yoo Seung-woo (2020–2024).
Did You Know?
- Highline Entertainment was originally named House of Music when founded in 2017.
- MoonMoon was the first artist signed under the label's original name, House of Music.
- Yoo Seung-woo's move to Highline in 2020 ended Starship's acoustic sublabel Starship Y, as he was its only artist.
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