SM Town Meta-Passport
Digital passport granting citizenship for Music Nation SM Town.
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SM Town Meta-Passport, written as SMTOWN META-PASSPORT, is a mobile app from SM Brand Marketing, part of SM Entertainment. It functions as a digital passport granting citizenship to the fictional Music Nation SM Town.
This app is the second offering from the Kwangya metaverse brand. It includes membership services, digital stamps earned at events, and Ace membership details shown on a visa. The app updates the original Music Nation SM Town Passport from 2012.
Development
On January 1, 2022, SM Town Live 2022: SMCU Express at Kwangya was broadcast online through YouTube and Beyond Live. On the same day, SM Entertainment announced the release of Music Nation SM Town Meta-Passport, a digital passport granting citizenship of the virtual country Music Nation SM Town. SM launched its new concept membership service with application opening available at SM Town &Store. On August 20, SM Brand Marketing, a subsidiary of SM, launched the Meta-Passport as the second service of the metaverse brand Kwangya, after Kwangya Club. In August 2012, the inception of Music Nation SM Town was announced, and the Music Nation SM Town Passport was distributed to fans and first citizens in 30 countries around the world.
That passport was converted and newly introduced as the Meta-Passport. The mobile application was officially launched and available for download at App Store and Google Play. The service was established starting with SM Town Live 2022: SMCU Express at Human City Suwon held at Suwon World Cup Stadium.
Features
The Meta-Passport incorporates the metaverse origin story of SM Culture Universe (SMCU), the core value and vision of future entertainment, and provides digital passport and membership services. It connects the real world and the digital world and introduces a new layout in which all information is recorded transparently.
Anyone who is an SM Town member and has downloaded the Meta-Passport mobile application can receive it. Digital stamps can be obtained when visiting SM Entertainment's online and offline events, such as performances and fan meetings, along with Ace membership information that would be provided on a visa. Winners of the Meta-Passport advance event held in January at SM Town &Store, SM's official online store, acquired additional benefits of a special version of the passport.
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Sources
Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.
- Wikipedia: SM Town Meta-Passport (CC BY-SA 4.0).
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