2010-2013 Championship Era
Red Bull gives you wings
Red Bull GmbH is an Austrian multinational private conglomerate company that created the Red Bull range of energy drinks. It is also known for its wide range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg.
Quick Facts
- Drivers' championships
- 4 (2010, 2011, 2012, 2013)
- Key driver
- Sebastian Vettel
- Team principal
- Christian Horner
- Chief technical officer
- Adrian Newey
- Primary rival
- Fernando Alonso; Ferrari
Lore & Background
Red Bull GmbH was founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai entrepreneur Chaleo Yoovidhya. Under their agreement, both partners invested US$500,000 to establish Red Bull GmbH. Each held a 49% ownership stake, while the remaining 2% was assigned to Chaleo's son, Chalerm. Mateschitz was appointed to oversee the company's management and global marketing strategy. Between 1984 and 1987, Red Bull GmbH reformulated Krating Daeng to suit European tastes by adding carbonation and reducing sweetness. The resulting product was launched in Austria in 1987 under the name Red Bull. By March 2012, both Chaleo Yoovidhya and Dietrich Mateschitz were estimated by Forbes to have personal net worths exceeding US$5.3 billion each. By 2022, Red Bull had expanded its distribution network to over 171 countries and sold more than 11.5 billion cans annually.
Reader's Guide
Red Bull has used sports sponsorships as an advertising vehicle for most of its existence. The company first started sponsoring athletes in 1989, initially focusing on motorsports and extreme sports. As of 2016, the company sponsored more than 750 individual athletes and more than a dozen teams. These range from motorcycle racing, such as MotoGP, Superbike World Championship, Dakar Rally, motorcycle speedway, mountain biking, aerobatics, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, rowing, wakeboarding, cliff-diving, BASE jumping, parkour, surfing, skating, freestyle motocross, rallycross, Formula 1 motor racing and NASCAR racing to breakdancing.
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