Bollywood Hungama
Indian entertainment website covering Hindi cinema news and reviews.
The site's owner, Neeraj Roy, stated in 2007 that demand for Bollywood films on the Internet is high both in India and abroad.[1] The Indian entertainment website Bollywood Hungama, which was originally called IndiaFM, came under the ownership of Hungama Digital Media Entertainment after that company purchased it in 2000.[2]
Quick Facts
- Registration
- Free/subscription
- Owner
- Hungama Digital Media Entertainment
- Launched
- 16 June 1998
- Language
- English, Hindi
Facts from the source article.
Key facts and history
In 2003, IndiaFM.com struck a distribution deal with Altnet, Inc. to offer Bollywood movie downloads on the Kazaa network.[3] IndiaFM's customers at that time included Mukta Arts and Tata Infomedia Ltd.[3] Hungama Digital Media won a Meffy in the 'Mobile First Innovation' category in 2009 for the 'Tata Sky Active Mall' service.[4] By 2021, Hungama derived 48% of its revenue from telecom companies.[5]
During 2000, the firm bought Indiafm, and subsequently started executing marketing initiatives for brands like Coca-Cola and Nike.[6] A gaming portal was introduced by Hungama in 2007, and two years later, in 2009, the business rebranded itself as Hungama Digital Media Entertainment Pvt. Ltd.[6] Artist Aloud!, a digital platform catering to independent artists, was introduced by the company in 2012.[7]
What the cited sources add
A 2021 Exchange4media report stated that Hungama's net loss for FY20 ballooned to Rs 51.25 crore due to increased content acquisition costs.[5] The same report noted that Hungama owns platforms including Hungama Music, Hungama Play, Hungama Artist Aloud, and Hungama Games.[5] Hungama has digital content rights tie-ups for over 5000 Bollywood, Hollywood, and regional Indian movies and television series.[5] A CIO article reported that Hungama migrated about 80 percent of its infrastructure to the cloud.[8]
The CIO article also stated that Hungama serves customers in 42 countries and manages over 2,000 digital and mobile campaigns for 300 global brands.[8] A 2003 CNN report stated that the arrangement between IndiaFM and Altnet enabled Bollywood producers to distribute movies and music online that were too large to host on a conventional website.[3]
References
- "Online piracy is new threat for film industry", The Economic Times, 10 December 2007. facts only, no text reused. economictimes.indiatimes.com
- Wikipedia, "Bollywood Hungama" (CC BY-SA 4.0), which cites: "Online piracy is new threat for film industry", The Economic Times, 10 December 2007; "Bollywood's Internet download deal", CNN, 23 December 2003 (we also read that source) en.wikipedia.org
- "Bollywood's Internet download deal", CNN, 23 December 2003. facts only, no text reused. edition.cnn.com
- Sen, "Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service", India Today, 25 June 2009. facts only, no text reused. indiatoday.in
- Farooqui, "Hungama Digital Media FY20 net loss widens due to increased content cost", Exchange4media, 29 January 2021. facts only, no text reused. exchange4media.com
- Wikipedia, "Bollywood Hungama" (CC BY-SA 4.0), which cites: Jha, "Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent", CIO (we also read that source) en.wikipedia.org
- Wikipedia, "Bollywood Hungama" (CC BY-SA 4.0), which cites: "Artist aloud!", The New Indian Express, 7 January 2010; "Best Digital Communications Campaign", Promotion Marketing Awards of Asia (original not read by us) en.wikipedia.org
- Jha, "Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent", CIO. facts only, no text reused. cio.com
Each numbered sentence above was checked against the source it cites before publication. Sentences citing Wikipedia adapt text from the English Wikipedia article Bollywood Hungama (contributors), used under CC BY-SA 4.0; this entry is available under the same licence. Other sources were used for facts only; no text or images are copied from them.
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