Punica (drink)
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Punica is a German carbonated soft drink produced by PepsiCo. It was created by Dittmeyer GmbH and sold from 1977 to 2022. The brand is set to return to stores in April 2024.
Information
Rolf Dittmeyer founded Dittmeyers Naturrein in 1960 and imported orange juice from Morocco and South Africa. He created the brand Valensina, which was not a major success and re-debuted in 1967 as Valensina-Saft. In 1976, Dittmeyer added orange nectar and named it Punica, which began selling in 1977. The brand was popular in the 1980s and 1990s, especially in the Netherlands and Belgium, due to commercials targeting children.
Procter & Gamble purchased Punica in 1984. Advertising slogans included Punica-Oase and Fruchtigen Durstlöscher. In 2003, sales exceeded €100,000,000. JW Childs bought the brand in 2004 and sold it to PepsiCo in 2005.
Pepsi attempted a redesign in 2019 with Facebook and Instagram advertising to reach younger audiences, but it was unsuccessful. Pepsi sold its juice brands to PAI Partners in August 2021, and Punica was discontinued in September 2022, with remaining products sold into 2023.
Did You Know?
- In 2016, Punica collaborated with the Shrek franchise and the Madagascar franchise.
- In 2017, Punica collaborated with Smurfs: The Lost Village, featuring Smurfs characters on their products.
- In 2018, Punica collaborated with the film Early Man.
More in PepsiCo Brands
Sources
Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.
- Wikipedia: Punica (drink) (CC BY-SA 4.0).
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