Allianz Parque

Lore & Background

The transformation of the former Palestra Italia Stadium in arena is the result of an agreement signed between Palmeiras and the company WTorre Properties/Arenas, belonging to WTorre Group. WTorre will manage the site for 30 years, and Palmeiras will profit 100% with the ticket sales at football matches. According to the agreement between Palmeiras and WTorre, all expenses for the use of the arena, such as water, electricity, security, cleaning, insurance, lawn maintenance, shall be borne by the entrepreneur. WTorre will hire a specialized company to manage the complex, passing onto Palmeiras an increasing percentage of the revenue with sponsorships, box seats and shows amongst others, starting on the first day of the complex's operation. At the end of this 30-year period, Palmeiras will integrate the whole enterprise, putting an end to the deal with company. On September 30, 2009, WTorre completed the partnership with Traffic Group for marketing properties of the arena. On October 6, 2011, Palmeiras and WTorre announced the agreement with Anschutz Entertainment Group (AEG), to manage events in the arena. On April 24, 2013, WTorre announced the naming rights agreement with the Allianz company, valid for 20 years, with an option to renew for another 10 at the end of the period. The deal is estimated at R$300 million. On April 29, 2013, Allianz announced three name options for the arena: Allianz Parque, Allianz Center and Allianz 360º. On June 6, 2013, with 89% of over 620 thousand votes registered on the official website of the enterprise, the name 'Allianz Parque' was announced. On March 13, 2014, WTorre and AEG announced the agreement with the Gourmet Sports Hospitality company, belonging to Kofler & Kompanie (K&K) Group, from Germany. The first official game at Allianz Parque was held on November 19, 2014, between Palmeiras and Sport Recife in the Brazilian Série A, when hosts Palmeiras lost to Sport Recife 0–2. WTorre announced a partnership with Works Brazil Agency, a Works UK subsidiary, to perform the visual brand identity of the arena. In 2019, Allianz partnered with sanctioned Chinese state-owned video surveillance company Dahua Technology. In 2024, the stadium ended its naming rights agreement with Allianz and entered into a new partnership with the Brazilian financial institution Nubank, becoming Nubank Parque.

Reader's Guide

The stadium is located in the Água Branca neighborhood, within the Barra Funda district, but sits in an intersection region between the neighbourhoods of Água Branca (where it is properly located), Barra Funda, Pompeia and Perdizes, in the west zone of the city of São Paulo. Near the stadium, there is the Palmeiras–Barra Funda Metro Station at 1.5 km of distance, the Água Branca Metropolitan Train Station and several bus lines, totaling 50 different routes. A parking lot with a capacity for 2,000 cars is adjacent to the stadium and there are 4,800 parking spaces in two nearby malls. The complex is situated only 4 km from Paulista Avenue and 5 km from Central Zone of São Paulo.

Did You Know?

• The stadium's first major event was Paul McCartney's Out There Tour on November 25 and 26, 2014, with approximately 50,000 people attending each concert.
• On June 7, 2015, the arena hosted a friendly between Brazil and Mexico, ending 2–0 to Brazil.
• On August 8, 2015, the arena hosted the final of the League of Legends Brazilian Tournament, with about 12,000 people attending.
• On October 10, 2017, the arena hosted a match between Brazil and Chile for 2018 World Cup qualification, ending 3–0 to Brazil.
• In December 2026, the stadium will host a tennis exhibition event called 'São Paulo super match' featuring Carlos Alcaraz and João Fonseca.