Paisley Park Records Singles Codexery

Alphabet St.

Prince's Lovesexy single with hidden video messages.

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"Alphabet St." is a song from Prince's tenth album, Lovesexy (1988). It was the first single from that album and the only top 10 single from it, reaching the top 10 in both the UK and US. The B-side is a remix called "Alphabet St. ("This is not music, this is a trip")". This single was Prince's first to be released on CD, but only in the UK and Japan; a promo CD was issued in the US.

Critical reception

Paul Clements of Melody Maker described the song as a lighthearted bubblegum pastiche that shimmers, noting spare scratch guitar, percolating percussion, and a tumbling drum lick. He remarked on its almost shocking austerity and called it a ticklish harbinger of a hot summer. Sean O'Hagan of NME wrote that the record is of rare brilliance, unleashing outre funk ideology over a clipped, chunky guitar riff reminiscent of the "Kiss" coda.

He found it meatier and less meandering than much of the Madhouse future funk on Black, with a hip-shaking sass typical of Prince. Cashbox magazine praised Prince's endless capacity to expand sound, calling the track a herky-jerky ditty that belies its sophistication. The publication noted his sixth sense for essential pop elements and projected strong radio airplay and chart success.

Music video

The music video for "Alphabet St." was directed by Patrick R. Epstein and hastily produced on March 20, 1988 by filmmaker Michael R. Barnard. It features Prince walking and driving a late 60's Ford Thunderbird through a landscape built from letters. The video conceals several split-second messages, including "Don't buy The Black Album, I'm sorry" after the first verse, "heaven is so beautiful," "4 the light dance," "funk guitar," "(heroin) is 4 punks," "if U don't mind," and "GOD I LOVE U ♡" as Prince dances on the car.

Did You Know?

Frequently Asked Questions

When was Alphabet St. released?

Alphabet St. was released in April 1988.

Which label released Alphabet St.?

Alphabet St. was released by Paisley Park.

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Sources

Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.

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