Aryay

Promotion

The album was supported by five singles. "In a Minute" was released as the lead single on July 27, 2018. "Time Is Up" featuring Diplo followed on August 10, 2018, accompanied by a music video. "Fashion After All" came out as the third single on October 12, 2018, and "Hard Feelings" as the fourth on October 19.

The fifth and final single, "X", was released on October 25, 2018, with its music video appearing on November 5. On October 30, 2018, "Play Destroy" featuring Grimes was released early on Poppy's YouTube channel hours before the album's worldwide release.

The promotional single "Immature Couture" was released in September using the album's artwork. Following the viral success of "Girls In Bikinis" on TikTok, Mad Decent planned a vinyl release of "Girls In Bikinis" / "Fashion After All" for November 26, 2020, through Record Store Day's website, but Poppy stated she did not consent to the vinyl, and it was not released. Poppy toured in support of the album in late 2018 and early 2019.

Critical reception

Critics were split on Am I a Girl? Highsnobiety called Poppy "intriguing if not wholly charismatic" and said the album is a fun club record but brings nothing new. AllMusic highlighted Poppy's humor, noting the record is less cohesive than Poppy.Computer but successfully expands her sound and identity to keep listeners engaged. Rolling Stone's Maura Johnston found the late-album shift into metal a satisfying critique of surviving in 2018, a style Poppy herself dubbed "Poppymetal."