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Rowan & Martin's Laugh-In

A rapid-fire sketch comedy show from 1968 to 1973.

Rowan & Martin's Laugh-In

Wikipedia / Wikimedia Commons

Rowan & Martin's Laugh-In, most often shortened to *Laugh-In*, was an American sketch comedy series on NBC. It lasted six seasons, premiering on January 22, 1968, and ending on May 14, 1973. The show was hosted by comedians Dan Rowan and Dick Martin. It began as a one-time special on September 9, 1967, which proved so popular that NBC turned it into a weekly series, slotting it in the Monday 8 pm (ET) time slot previously held by *The Man from U.N.C.L.E.*. It rapidly became the highest-rated television program in the country.

The program's name was a twist on 1960s counterculture terms like "love-ins" and "be-ins," which themselves came from the "sit-ins" used in civil rights and antiwar protests. In the pilot, Dan Rowan described the show's concept: "Good evening, ladies and gentlemen, and welcome to television's first Laugh-In. Now for the past few years, we have all been hearing an awful lot about the various 'ins'. There have been be-ins, love-ins, and sleep-ins. This is a laugh-in and a laugh-in is a frame of mind. For the next hour, we would just like you to sit back and laugh and forget about the other ins."

While the humor drew from vaudeville and burlesque, its most direct forerunners were the free-form Broadway revue *Hellzapoppin* by Olsen and Johnson, the innovative TV work of Ernie Kovacs (George Schlatter's wife Jolene Brand had appeared on Kovacs' shows), and the topical satire *That Was the Week That Was*. The show was known for its fast-paced string of gags and sketches, many with political bite or sexual innuendo. The co-hosts kept up the straight-man (Rowan) and dumb-guy (Martin) double act they had honed as nightclub performers.

The cast included Gary Owens as the on-screen radio announcer, plus an ensemble. Ruth Buzzi was there for all six seasons. Others who appeared for at least three seasons included Judy Carne, Henry Gibson, Goldie Hawn, Arte Johnson, Jo Anne Worley, Alan Sues, Lily Tomlin, Dennis Allen, and Richard Dawson. In 2002, *TV Guide* ranked *Laugh-In* number 42 on its list of the 50 Greatest TV Shows of All Time.

The show had a loose structure, built mainly from short comedic sketches. Some sketches returned several times in an episode with variations, while others featured recurring characters. Cast members and guest stars also appeared as themselves, telling jokes or reacting to earlier bits.

Original run
January 22, 1968 – May 14, 1973

Lore & Background

The title of the show was a play on 1960s Hippie culture 'love-ins' or counterculture 'be-ins', terms derived from the 'sit-ins' common in protests associated with civil rights and antiwar demonstrations of the time. In the pilot episode, Dan Rowan explained the show's approach: 'Good evening, ladies and gentlemen, and welcome to television's first Laugh-In. Now for the past few years, we have all been hearing an awful lot about the various ins. There have been be-ins, love-ins, and sleep-ins. This is a laugh-in and a laugh-in is a frame of mind.

Reader's Guide

Rowan & Martin's Laugh-In was a landmark American sketch comedy series that defined a rapid-fire, politically charged style of television humor during its six-season run from 1968 to 1973. The show's structure—featuring blackout sketches, recurring characters, the 'Joke Wall,' and segments like 'Laugh-In Looks at the News' and 'Mod, Mod World'—influenced later variety and comedy programs. Its ensemble cast included Ruth Buzzi, Judy Carne, Henry Gibson, Goldie Hawn, Arte Johnson, Jo Anne Worley, Alan Sues, Lily Tomlin, and Richard Dawson, among others. The show was ranked number 42 on TV Guide's 50 Greatest TV Shows of All Time in 2002. Its legacy lies in its innovative, fast-paced format and its reflection of the counterculture and political satire of the late 1960s and early 1970s.

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