Act! LLC
CRM and marketing automation for small and medium businesses.
via Wikipedia: Act! LLC · see source
Act! LLC is a customer relationship management and marketing automation software platform designed for small and medium-sized businesses. Originally developed as Activity Control Technology, it was later renamed to Automated Contact Tracking, then abbreviated to ACT!. As of December 2014, the platform had over 2.8 million registered users.
Quick Facts
- Released
- 1 April 1987
- Latest release version
- 26.1
- Latest release date
- 4 February 2025
- Operating system
- Microsoft Windows
- Platform
- Microsoft SQL Server;.NET Framework
- Language
- English
- French
- German
- Genre
- CRM software
- Contact management software
- Marketing automation software
Facts from the source article.
History
Conductor Software was founded in 1986 in Dallas, Texas, by Pat Sullivan and Mike Muhney. The software was first named Activity Control Technology, then Automated Contact Tracking, later abbreviated to ACT. The company became Contact Software International and was sold to Symantec Corporation in 1993, then to SalesLogix in 1999. The Sage Group purchased Interact Commerce in 2001 through Best Software. Swiftpage acquired ACT! in 2013. In May 2018, ACT! was sold to SFW Advisors. Kuvana was acquired by SFW in December 2018 and merged with ACT!. In December 2019, Steve Oriola became chairman and CEO. Swiftpage changed its company name to ACT! in 2020. Bruce Reading was hired as President and CEO in March 2023.
Software
ACT! includes contact, company and opportunity management, a calendar, marketing automation and e-marketing tools, reports, interactive dashboards with graphical visualizations, and prospective customer tracking. It integrates with Microsoft Word, Excel, Outlook, Google Contacts, Gmail, and other applications via Zapier, and has an in-built API for custom integrations. ACT! can be accessed from Windows desktops, synchronized to laptops or remote officers, via Citrix or Remote Desktop, through web browsers (Premium only), and on smartphones and tablets via HTML5 Web (Premium only) or sync with Handheld Contact.
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