SCDP
The agency Don Draper and his partners started when Sterling Cooper was being sold.
Sterling Cooper Draper Pryce (SCDP) is the advertising agency Don Draper and his partners start in Mad Men. Don becomes a name partner in it after leaving Sterling Cooper over its impending sale to McCann Erickson.
Reader's Guide
The new agency is formed by the partnership of Roger Sterling, Bert Cooper, Don Draper and Lane Pryce, and Pete Campbell joins as a junior partner in December 1963, bringing his clients with him. Roger's Lucky Strike account makes up more than half of the agency's billings, and when Lucky Strike fires SCDP, Don writes a New York Times advertisement, "Why I'm Quitting Tobacco", announcing that the agency will no longer take tobacco accounts.
In 1969 the agency, renamed Sterling Cooper & Partners after its merger with the rival firm Cutler, Gleason and Chaough, takes Don back after his leave. In 1970 McCann takes over SC&P. Joan Holloway rises to partner at SCDP, Stan Rizzo is its art director and Megan Calvet starts there as a receptionist.
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Elsewhere in Mad Men
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