Dallas Cowboys

Lore & Background

The Cowboys joined the NFL as an expansion team in 1960. The team's national following might best be represented by its NFL record of consecutive sellouts. The Cowboys' streak of 190 consecutive sold out regular and postseason games (home and away) began in 2002. The franchise has made it to the Super Bowl eight times, tying it with the Pittsburgh Steelers, Denver Broncos, and San Francisco 49ers for second-most Super Bowl appearances in history behind the New England Patriots' record 11 appearances. Their eight NFC championships are tied for most in the conference's history. The Cowboys are the only NFL team to record 20 straight winning seasons (from 1966 to 1985) during which they missed the playoffs only twice (1974 and 1984).

Reader's Guide

The Cowboys have won two Super Bowls (1971 and 1977). They have appeared in five Super Bowls during the 1970s, winning two. The team's first Super Bowl appearance was Super Bowl V, a loss to the Baltimore Colts. Their first Super Bowl victory was Super Bowl VI against the Miami Dolphins. Their second Super Bowl victory was Super Bowl XII against the Denver Broncos. The Cowboys also lost Super Bowl X to the Pittsburgh Steelers and Super Bowl XIII to the same team.

Did You Know?

• In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes.
• As of late 2025, the Cowboys are valued at about $13 billion.