Jerry West Logo Design Legacy

Reader's Guide

It only states that West's nickname 'the Logo' refers to his silhouette being the basis for the NBA logo.

Did You Know?

• West was known as 'Mr. Clutch' for his ability to make big plays in key situations, such as his famous buzzer-beating 60-foot shot that tied Game 3 of the 1970 NBA Finals.
• West was also called 'Mr. Outside' for his perimeter play and 'Zeke from Cabin Creek' for the creek near his birthplace of Chelyan, West Virginia.