Yeezy Slide

Lore & Background

The Yeezy Slide is a product of the collaboration between Kanye West's Yeezy and Adidas. The collaboration began after West left Nike in 2013, following the release of the "Red October" Air Yeezy 2s. West successfully reached out to Adidas for a deal, and Adidas agreed to give him royalties. Under the partnership, West retained 100% ownership of his brand while having full creative control over the products released.

The first apparel collection, "Yeezy Season 1", was released on October 29, 2015, and was noted for its stripped-down, ready-to-wear style. The Yeezy Slide, with its minimalist design, fits within this aesthetic of subtraction and functional comfort. The collaboration ended in October 2022, when Adidas terminated its partnership with West after he made antisemitic remarks. In February 2023, Adidas and West reached a deal to sell the remaining $500 million of Yeezy sneakers in 2023, which did not include his clothing line or new designs.

Did You Know?

• The first shoe model from the Yeezy and Adidas collaboration, the Yeezy Boost 750, was released in February 2015 and was limited to only 9000 pairs.
• The Yeezy collaboration generated $2 billion in annual sales for Adidas, making up around 10% of the brand's total revenue.
• Adidas terminated its partnership with West in October 2022 after he made antisemitic remarks, including stating 'I can say antisemitic shit and Adidas cannot drop me'.