Seoul E-Land FC

History

The E-Land Group announced the foundation of a professional football club based in Seoul on 14 April 2014. The Korea Football Association approved the team's membership on 22 August, granting entry to the K League Challenge starting in 2015, with the Seoul Sports Complex as its home stadium. The name "Seoul E-Land FC" was chosen through a public naming process involving a contest with 3,400 participants, a July survey, and an August fan forum, receiving the highest votes over alternatives such as "Eastern Seoul FC" and "Seoul Gangnam FC".

The club formalized its affiliation with the Seoul Metropolitan Government and prepared for its inaugural season under first head coach Martin Rennie, appointed on 17 July. The foundation ceremony took place on 21 March 2015, and the first home match was played on 29 March. In January 2022, the club announced a move to Mokdong Stadium because the Seoul Olympic Stadium was undergoing reconstruction; the first match at the new venue was played on 19 March 2022.

Crest

The Seoul E-Land FC crest is based on four concepts tied to the acronym SEFC: the symbol of Seoul, E-Land's corporate values, the club's football style, and the club's identity. It incorporates symbols of Seoul, including the Han River and Namsan, along with five stars representing the club's values and three leopards that denote speed, endurance, and skill. A crown at the top, inspired by the royal insignia of England, signifies the club's identity as a champion in Asian football, while a ribbon at the bottom represents the club's role as a source of joy and satisfaction for Seoul's citizens.