Strong Zero
Fruit frozen in liquid nitrogen, pulverized into a sugar-free chūhai.
Last updated
via Wikipedia: Strong Zero · see source
−196 °C Strong Zero (commonly referred to as Strong Zero or −196) is a brand of chūhai produced by Suntory Global Spirits. It is currently sold in Japan, Hong Kong, Australia, the United States, China, Canada and the United Kingdom.
The drink is notable for its relatively high alcohol content of 9% ABV in Japan and its sugar-free labeling, which permits up to 0.5 g of sugar per 100 mL under Japanese nutrition labelling standards. The name derives from the process of freezing fruit in liquid nitrogen at −195.8 °C, then pulverizing and soaking it in beverage alcohol. The final beverage contains fruit juice, vodka and soda, and new flavors are often released to coincide with seasonality.
Quick Facts
- Alcohol content (japan)
- 9% ABV
- Sugar-free threshold
- ≤0.5 g per 100 mL
- Freezing temperature
- −195.8 °C
- Launch in australia
- June 2021
- Australian initial abv
- 6%
- Australian initial can size
- 330 mL
- Us launch
- September 2024
- Us abv
- 5.5%
Facts from the source article.
Australia
The brand launched in Australia in June 2021 under the name −196, starting with a Double Lemon flavour in 330 mL cans at 6% ABV, 0.3 g sugar, and 122 calories per can. This launch was the largest in the Australian ready-to-drink alcoholic beverage market in the preceding five years, and the product initially went out of stock.
The ad campaign, featuring a sumo wrestler and a samurai warrior playing with a lemon, won three Australian Effie Awards in 2022. A Double Grape flavour followed in October 2022, with the same can size and ABV, 122 calories, and 0.0 g sugar per serve. Since 2022, Double Peach and additional Double Lemon variants at 4.5% and 9% ABV have also been available.
Did You Know?
- The Australian launch of −196 Double Lemon in 2021 was the largest launch in the Australian RTD market in the preceding five years.
- The US version launched in September 2024 at 5.5% ABV, compared to the Japanese original's 9% ABV.
More in Japanese Drink Brands
Sources
Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.
- Wikipedia: Strong Zero (CC BY-SA 4.0).
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