Dawn Raid Entertainment
New Zealand hip hop and R&B record label.
Last updated
Dawn Raid Entertainment is a record label based in Papatoetoe, South Auckland, New Zealand. It signed numerous New Zealand hip hop and R&B artists, including Savage, Adeaze, and Aaradhna. At its peak, the label was home to many gold and platinum-selling artists.
Quick Facts
- Founded
- 1999
- Founders
- Danny 'Brotha D' Leaosavai'i and Andy Murnane
- Location
- Papatoetoe, South Auckland, New Zealand
- Closure announced
- 19 April 2007
- Reopened
- June 2007
Facts from the source article.
History
Dawn Raid Entertainment was launched in 1999 by childhood friends Danny “Brotha D” Leaosavai’i and Andy Murnane. The name came from the 1970s and 1980s dawn raids, which unfairly targeted New Zealand’s Pasifika communities.
To raise startup money, they sold T-shirts at an Ōtara market. The label briefly went into liquidation in 2007. In 2020, filmmaker Oscar Kightley directed a documentary also titled Dawn Raid, which Universal distributed and released in New Zealand cinemas on 21 January 2021.
Did You Know?
- In May 2004, Dawn Raid became a sponsor for the Telecom subsidiary company Boost Mobile and released a single Hook Up featuring both prominent and unknown talent from the label.
- Hook Up remains the theme for Boost Mobile, with some signed musicians doing voiceovers for the ads.
- The first album released under Dawn Raid was a compilation titled Southside Story, released in April 2000.
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Sources
Compiled from Wikipedia and the sources listed below. Text from Wikipedia is available under CC BY-SA 4.0; this entry is adapted from it.
- Wikipedia: Dawn Raid Entertainment (CC BY-SA 4.0).
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