La'eeb

Lore & Background

La'eeb is an anthropomorphic ghutra and agal that floats and has eyes, lips, and an open mouth, and is presented as a joyful character that loves to help everyone. La'eeb is presented to be adventurous, fun and curious, and encourages everyone to believe in themselves. La'eeb was revealed to the public through a short film produced by Fractal Picture and co-created by Katara Studios, "A Visit from Mascot Verse". He was named the first 'digitised' mascot, from the 'mascot verse', "a place that is indescribable. We encourage everyone to imagine what it looks like" - which is open to interpretation.

Reader's Guide

La'eeb faced criticism for its ghost-like appearance, which some linked to the deaths of guest workers on World Cup construction sites. While some fans appreciated the mascot's reference to regional culture, others argued that it lacked a connection to football. Twitter users were particularly vocal in their opinions of La'eeb, with many likening the mascot to a ghost or jinn, and some even referring to it as a "tissue paper" figure. Despite the criticism, there were also those who defended La'eeb's design and praised its cultural significance.

Did You Know?

• A water screen projection film created by Fractal Picture in collaboration with La'eeb was exhibited on the corniche of Qatar.
• Katara Studios created La'eeb in collaboration with Fractal Picture, and Fractal Picture also produced a 3D LED digital billboard film that was displayed in Lusail.