Socios
Blockchain-based fan token platform for sports and entertainment engagement.
Socios.com is a blockchain-based platform for sports and entertainment organizations to monetize their fan bases. The platform allows users to pay cryptocurrency to participate in polls related to sports teams. The platform is operated by the Mediarex company which was founded in 2018 and is headquartered in Malta. Mediarex also operates the related Chiliz blockchain platform.
- Role
- Blockchain-based fan engagement platform
- Affiliation
- Mediarex (parent company)
- First appears
- 2018 (Platform launch)
- Status
- Active commercial platform
- Governance
- Mediarex management
Lore & Background
Socios.com was founded in 2018 by Alexandre Dreyfus. The company's goal was to create a blockchain-based platform that would allow sports and entertainment organizations to monetize their fan bases. The platform is operated by Mediarex, a company headquartered in Malta. It is important to distinguish Socios.com from the actual 'socios' of FC Barcelona—the club's democratic members and owners, who have governed the club since its founding in 1899. Socios.com is a separate commercial entity that offers fan tokens and engagement tools, not a membership or governance structure.
In Their Own Story
The air inside Camp Nou was thick with anticipation, not just for the upcoming El Clásico, but for the weight of history pressing against the stands. An elderly Socio, his face etched with decades of victories and defeats, clutched his membership card in a trembling hand. He remembered the silence of the dictatorship years when the club's name was forbidden, yet he had still paid his dues in secret. Beside him, a young boy from Valencia looked up, eyes wide at the sea of blue and red. 'Why do we own it?' the child asked. The old man smiled, pointing to the crest on the jersey. 'Because,' he whispered, 'when we win, we win as one; when we lose, we fall together. No one can take this away from us.'
Reader's Guide
Socios.com's main product is the Socios.com app, which allows users to buy, trade, and execute voting rights for sports teams. The app also allows users to potentially earn cryptocurrency rewards. Socios' cryptocurrency tokens have fluctuated in value during high-profile sports events, such as the 2022 World Cup, reflecting a pattern of speculative investment.
Did You Know?
- Socios.com has partnerships with sports and entertainment organizations such as FC Barcelona, Paris Saint-Germain F.C., Juventus FC, and the UFC.
- The company has sponsored the Ballon d'Or since 2021.
- Despite its name, Socios.com is not affiliated with the historic 'socios' (member-owners) of FC Barcelona, who are the club's democratic governing body.
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