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Super Bowl LVI halftime show

First all-hip-hop Super Bowl halftime show, won three Emmys.

The halftime show for Super Bowl LVI, branded as the Pepsi Super Bowl LVI Halftime Show, took place on February 13, 2022, at SoFi Stadium in Inglewood, California. It was the first Super Bowl halftime show built entirely around hip hop music, and the last to be sponsored by Pepsi before Apple Music took over the following year. The headliners were Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, with surprise appearances from 50 Cent and Anderson .Paak. The show was produced by Jesse Collins and Roc Nation, directed by Hamish Hamilton, and included American Sign Language interpreters Sean Forbes and Warren "WAWA" Snipe. It aired nationally on NBC.

The performance won the Primetime Emmy Award for Outstanding Variety Special (Live), making it the first halftime show to do so, along with Emmys for Outstanding Production Design for a Variety Special and Outstanding Music Direction. Critics praised the lineup and setlist, noting it was designed to evoke nostalgia for Generation X and Millennial audiences. Rolling Stone’s Rob Sheffield called it an “old-school West Coast rap history lesson” and ranked it the fourth-best halftime show ever. The Independent’s Kevin E G Perry gave it four stars, addressing Dr. Dre’s history of violence against women but acknowledging his influence. The Guardian’s Sam Wolfson awarded five stars. The FCC received only 33 complaints, an unusually low number.

An average of 103.4 million viewers watched the show in the 8:15–8:30 pm ET slot, a 7 percent increase from the previous year and higher than the game itself, which averaged 101.1 million viewers. Streaming numbers surged afterward: Dr. Dre’s music rose 185 percent on Spotify, with “The Next Episode” and “Still D.R.E.” up 270 and 245 percent respectively. Mary J. Blige’s “No More Drama” increased 520 percent, and Kendrick Lamar’s “Alright” rose 250 percent. Eminem’s “Lose Yourself” entered the U.S. Spotify top 10 for the first time, and his album *Curtain Call* jumped 118 spots on the Billboard 200. A documentary about the show’s creation, *The Show: California Love*, aired on Showtime on December 23, 2022.

The set list included “The Next Episode” and “California Love” (Dr. Dre and Snoop Dogg), “In da Club” (50 Cent), “Family Affair” and “No More Drama” (Mary J.

Quick Facts

Sbnumeral
LVI
Date
February 13, 2022
Location
Inglewood, California, U.S.
Venue
SoFi Stadium
Headliners
Dr. Dre · Snoop Dogg · Eminem · Mary J. Blige · Kendrick Lamar · 50 Cent (surprise appearance)
Guests
Anderson .Paak
Sponsor
Pepsi
Director
Hamish Hamilton
Producer
Jesse Collins · Roc Nation
Last
LV / (2021)
This
LVI / (2022)
Next
LVII / (2023)

Facts from the source article.

Lore & Background

On May 15, 2021, Snoop Dogg expressed interest in performing with other hip hop artists. On September 30, 2021, Pepsi and Roc Nation announced the headliners. The show was produced by Jesse Collins and Roc Nation, directed by Hamish Hamilton, and included deaf rappers Sean Forbes and Warren 'WAWA' Snipe as American Sign Language interpreters. The set list featured hits such as 'The Next Episode,' 'California Love,' 'In da Club,' 'Family Affair,' 'No More Drama,' 'M.A.A.D City,' 'Alright,' 'Forgot About Dre,' 'Lose Yourself,' and 'Still D.R.E.'

Reader's Guide

The halftime show received critical acclaim, with critics praising the lineup and setlist for inducing nostalgia among Generation X and Millennial audiences. Rolling Stone ranked it the fourth-best Super Bowl halftime show of all time. The Federal Communications Commission received only 33 complaints about content, an unusually low number. The show averaged 103.4 million viewers, higher than the game itself. Streaming numbers surged: Dr. Dre's music rose 185% on Spotify, Mary J. Blige's 'No More Drama' increased 520%, and Eminem's 'Lose Yourself' entered the U.S. Spotify top 10 for the first time. The documentary 'The Show: California Love' aired on Showtime on December 23, 2022.

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