The 1970s Dynasty
Five Super Bowls in nine seasons and the birth of America's Team.
In the 1970s the Dallas Cowboys reached five Super Bowls. Led by Craig Morton they made Super Bowl V after the 1970 season, losing 16-13 to the Baltimore Colts on a field goal with five seconds left; linebacker Chuck Howley was named MVP, the only time the award has gone to a player on the losing side.
Quick Facts
- Super bowl wins
- VI, XII
- Super bowl losses
- V
- X
- XIII
- Head coach
- Tom Landry
Lore & Background
In 1971 they moved to Texas Stadium. After Tom Landry made Roger Staubach the permanent starter, they won their last seven games, then beat Miami 24-3 in Super Bowl VI to shed the "Next Year's Champions" tag.
Reader's Guide
Off the field the club was the first to use computers in scouting, the first with a modern choreographed cheerleading squad and the first to broadcast games in Spanish. While Pittsburgh won more Super Bowls that decade, Dallas became its glamour team.
As a wild card in 1975 they beat Minnesota and Los Angeles before losing Super Bowl X to Pittsburgh 21-17. In 1977 they had the league's best offense and defense and beat Denver 27-10 in Super Bowl XII, with Randy White and Harvey Martin co-MVPs. A 35-31 loss to the Steelers in Super Bowl XIII followed, after which NFL Films' Bob Ryan dubbed them "America's Team".
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