Final 1970 vs Guadalajara
The Cement Machine of Mexican football.
Club de Futbol Cruz Azul S.A. de C.V., commonly known as Cruz Azul, is a Mexican professional football club based in Mexico City. The club competes in Liga MX and plays its home matches at Estadio Azteca. Founded in 1927 in Jasso, Hidalgo, the club relocated to Mexico City in 1971. The name 'Cruz Azul Fútbol Club, A.C.' was used briefly in the early 2000s, and the current name has been in use since at least the 2000s.
Quick Facts
- Outcome
- Cruz Azul Champions (Second Title)
Lore & Background
Cruz Azul was founded in the late 1920s in Jasso, Hidalgo, where cement company Cooperativa La Cruz Azul fostered a connection with football. Carlos Garcés López, a footballer and dentist employed by the cooperative, advocated for football over baseball, and after a referendum on 22 March 1927, football was selected. The team was formally established on 22 May 1927. In 1931, the cooperative faced financial difficulties during the Great Depression and was acquired by La Tolteca, but 192 workers unionized and sued, eventually assuming control of the plant on 2 November 1931.
The governor of Hidalgo decreed the workers as collective owners in 1932. The club won 15 consecutive league titles in a local amateur league in Hidalgo between 1932 and 1943. Guillermo Álvarez Macías, a former player, became general manager of the cooperative in 1953 and invested in the football club. The club gained official registration as a professional club after competing in the 1960–61 Copa de la Segunda División. Cruz Azul earned promotion to the Primera División by finishing first in the 1963–64 Segunda División season.
Reader's Guide
Cruz Azul competes in Liga MX, the top division of Mexican football. The club has never been relegated from the top flight. Domestically, it has won ten league titles, four Copa MX, four Campeón de Campeones, one Supercopa de la Liga MX, and one Supercopa MX. In international competitions, with seven titles, the club holds the joint-record for the most successful club in the history of the CONCACAF Champions Cup/Champions League.
Cruz Azul also holds the record for the most league runner-up finishes (12) and was the first team from CONCACAF to reach the final of the Copa Libertadores. The club achieved a continental treble in the 1968–69 season by winning the Primera División, Copa México and CONCACAF Champions' Cup, becoming the first CONCACAF club and third worldwide to accomplish this feat, and later the first club worldwide—and one of only five—to have won the continental treble twice.
In 2026, Cruz Azul was named by the IFFHS as the 71st-best club in the world and the highest-ranked club in CONCACAF for the 2025 calendar year.
Did You Know?
- The club's first manager was Carlos Garcés López, who had played for América and Mexico's national team.
- Cruz Azul is one of several Mexican clubs to have never been relegated from the top flight, alongside América, Guadalajara, Pumas, Toluca, Monterrey, Tigres, and others.
Origins as a Worker-Owned Cooperative
Cruz Azul's unique genesis traces back to 1927 in Jasso, Hidalgo, born not from private investors but from a cement cooperative named Cooperativa La Cruz Azul. Initially, the community considered baseball, yet footballer and dentist Carlos Garcés López successfully lobbied for soccer to become the official sport, leading to the club's formal establishment on May 22, 1927. The organization faced existential threats during the Great Depression when financial collapse threatened liquidation by La Tolteca in 1931.
However, a remarkable labor movement saw 192 workers unionize and successfully sue to block the sale, eventually securing collective ownership of the plant through state decree in 1932. This worker-led acquisition required a decade-long debt repayment plan to the state of Hidalgo, which was fully settled by 1941. This history cemented the club's identity as a working-class institution, distinguishing it from typical corporate entities and fostering a deep connection between the industrial workforce and the football team.
Rise Through Amateur Dominance
Before achieving professional status in Mexico City, Cruz Azul established itself as a powerhouse within regional amateur circuits. Between 1932 and 1943, the squad demonstrated exceptional consistency by capturing fifteen consecutive league titles in the state of Hidalgo. During this era, the team frequently represented their home state in national amateur tournaments, showcasing talent that attracted attention far beyond local boundaries. By the late 1930s, the club had cultivated a significant following in both Hidalgo and Mexico City, often traveling to Parque Necaxa to compete against reserve squads of established giants like Atlante, Necaxa, and Real España with notable success.
Key figures such as Guillermo Álvarez Macías, who began his career as a midfielder during this period, helped solidify the team's reputation. This sustained amateur excellence laid the critical groundwork for their eventual transition into professional football, proving that a worker-owned entity could compete effectively against more traditional organizations.
Social Vision and Professional Lobbying
The transformation of Cruz Azul from a local team to a national contender was driven by the visionary leadership of Guillermo Álvarez Macías. Appointed general manager in 1953 after decades of service as an automotive mechanic, Macías was a self-proclaimed socialist who aimed to modernize the cooperative into a thriving town that shared economic progress with its members. He strategically invested heavily in cultural and recreational activities, using football proceeds specifically to improve living conditions for worker-players.
This social welfare approach distinguished the club's internal culture from purely profit-driven entities. Simultaneously, the push for professional recognition gained momentum through captain Luis Velázquez Hernández, who acted as an ambassador to the Mexican Football Federation. By leveraging connections with influential figures like Paulino Sánchez and meeting with federation leaders Joaquín Soria Terrazas and Ignacio Trelles, the club successfully lobbied for official membership, setting the stage for their historic move to Mexico City in 1971.
Historical Distinctions and Continental Legacy
Cruz Azul stands as one of only seven Mexican clubs never relegated from the top flight, a testament to its enduring stability. The club boasts an impressive domestic trophy cabinet featuring ten league titles, four Copa MX championships, and multiple Campeón de Campeones victories. Internationally, they are equally distinguished, holding a joint-record for the most CONCACAF Champions Cup/Champions League titles with seven wins. Their historical significance is further highlighted by being the first CONCACAF team to reach the Copa Libertadores final.
Perhaps their greatest achievement occurred in the 1968–69 season when they secured a continental treble, winning the Primera División, Copa México, and CONCACAF Champions' Cup simultaneously. They remain one of only five clubs globally to achieve this feat twice. Recognized as the highest-ranked club in CONCACAF for 2025 by IFFHS, Cruz Azul continues to be a pillar of Mexican football alongside América, Guadalajara, and Pumas UNAM.
Frequently Asked Questions
What was the outcome of the 1970 Final?
This match secured Cruz Azul's first-ever Primera División title, proving a newer club could defeat traditional powers like Chivas. It marked the beginning of the Blue Giants' legacy in Mexican football history.
Who did Cruz Azul face in this championship series?
The Blue Giants faced their fierce rivals, Chivas de Guadalajara, who were considered the most successful team of that era. This matchup highlighted a clash between an emerging force and established tradition.
Which season does this historic victory belong to?
The victory occurred during the 1969-70 Mexican Primera División season, culminating in the decisive final series against Guadalajara. It remains a cornerstone of the club's historical achievements.
Who managed Cruz Azul during their first title win?
Pedro López served as the key figure and manager who guided the team to their historic first trophy win. His leadership was crucial in overcoming the formidable opposition from Jalisco.
What stadiums hosted the matches of this final?
The series took place across two major venues, specifically the Estadio Olímpico Universitario in Mexico City and the Estadio Jalisco. These locations hosted the intense battles that defined the championship outcome.
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