Team Liquid

The blue-and-gold standard of excellence in the Brawl Stars competitive arena.

LOUD is a Brazilian esports organization with teams competing in Free Fire, League of Legends, Valorant and Brawl Stars. Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world. LOUD's Valorant team won 2022 Valorant Champions and Best Esports Team at Esports Awards and The Game Awards.

Quick Facts

Type: Professional Esports Organization

Lore & Background

LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho. Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers. Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views. In December 2023, professional footballer Vinícius Júnior acquired a stake in the organization, becoming a partner.

Reader's Guide

LOUD's League of Legends team competes in the League of Legends Championship of The Americas (LTA), the top professional league of the game in the Americas, as a partnered team in the South Conference. They were previously members of the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league. On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship.

LOUD would win three additional CBLOL splits back-to-back, winning four consecutive titles overall, before falling to RED Canids in the final CBLOL split in 2024. In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks. In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month. In May 2024, LOUD was announced as a member of the Esports World Cup Foundation Club Support Program, run by the Esports World Cup Foundation, which is funded by the Saudi Arabia Public Investment Fund.

This partnership program gives teams a one-time six-figure stipend if an organization is willing to enter new esports as well as additional funding each year if they drive viewership and fan engagement to the Esports World Cup tournament series.