Ice Cream MV

Lore & Background

Within the expansive narrative of BLACKPINK’s visual legacy, Ice Cream represents a deliberate departure into Y2K-inspired nostalgia and lighter tones. While previous works often leaned toward high-fashion darkness or fierce empowerment, this entry constructs a world built on mint greens and soft pinks that feels approachable yet glamorous. It symbolizes a moment of respite where the members embrace playfulness alongside their international partner in a shared space of creativity. The collaboration signifies a bridge between K-pop and Western pop cultures, solidifying their status as global icons who can adapt their image without losing identity.

Reader's Guide

Directed by Dave Meyers, the video constructs a playful narrative centered on friendship and leisure rather than intense storytelling. The plot follows the members and Selena Gomez enjoying a sunny day filled with ice cream treats and poolside relaxation at a suburban setting. There is no heavy conflict; instead, the focus remains on capturing carefree energy through dynamic camera work and bright lighting that highlights every smile. Outfits feature oversized denim jackets, pastel crop tops, and Y2K accessories that sparked significant trend discussions among fans globally upon release.

The styling team utilized soft textures and vibrant hues to match the song's bouncy melody perfectly. Culturally, the visuals reinforced BLACKPINK's ability to dominate summer playlists worldwide while bridging cultural gaps through their collaboration. The distinct color palette became iconic for the era, influencing fan art and cosplay trends significantly upon release across social media platforms.

Did You Know?

• The video features a distinctive pastel color scheme unlike their usual darker visuals.
• It served as a pre-release single before The Album dropped in October 2020.