Borås Basket
Swedish basketball club with a brief NBA legend connection.
Borås Basket is a professional basketball team from the Swedish town of Borås. Established in 1952, the club now plays in the Swedish Basketball League (SBL), the top division in the country. Over the years, Borås has taken part in European tournaments on several occasions: the FIBA Korac Cup in 1995, 1996, and 2000, and later the EuroChallenge in 2014.
During the 1999–2000 season, the club received personal sponsorship from NBA legend Magic Johnson and was rebranded as "Magic M7 Borås." Johnson played five games for the team between October and January that season, going undefeated in those appearances. He also became a co-owner of the club, but the arrangement lasted only one season, after which the team entered reconstruction.
Borås returned to the top tier of Swedish basketball, the Basketligan, in 2007. The club claimed its first Swedish championship in the 2019–20 season under unusual circumstances: the season was cut short due to the COVID-19 pandemic, and the title was awarded based on Borås finishing first in the regular season. The team won a second championship in the 2025–26 season.
Quick Facts
- Leagues
- Swedish Basketball League
- Dissolved
- <!-- or
- Arena
- Boråshallen
- Capacity
- 3,000
- Coach
- Henrik Svensson
- Championships
- 2 Swedish Championship
- H Body
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- H Pattern B
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- A Body
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Facts from the source article.
Lore & Background
In the 1999–2000 season, Borås was personally sponsored by NBA player Magic Johnson and was named 'Magic M7 Borås'. Johnson himself played five games for the club between October and January that season, going undefeated in those games. He also became a co-owner of the club; however, the project failed after one season and the club was forced into reconstruction. Since 2007, Borås has been active again in the Basketligan, the highest tier of Swedish basketball. In the 2019–20 season, Borås won its first Swedish championship under special circumstances: due to the COVID-19 pandemic, the season was ended prematurely and the team won the championship based on its first place in the regular season.
Reader's Guide
Borås Basket holds a unique place in Swedish basketball history, primarily for its brief but notable association with NBA legend Magic Johnson during the 1999–2000 season. Johnson's involvement as a player and co-owner, though short-lived, brought international attention to the club. The club's resilience is evident in its return to the top tier of Swedish basketball in 2007 after a period of reconstruction. Its first Swedish championship in the 2019–20 season, awarded due to the COVID-19 pandemic's premature end to the regular season, marks a significant milestone. The club's participation in European competitions, including the FIBA Korac Cup and the EuroChallenge, underscores its presence on the continental stage. Borås Basket's history reflects both the challenges and achievements of a professional club in a smaller European basketball market.
Did You Know?
- Borås Basket was founded in 1952.
- Magic Johnson played five games for the club in the 1999–2000 season and was undefeated.
- The club won its first Swedish championship in the 2019–20 season due to the COVID-19 pandemic ending the season early.
- Borås has played in European competitions in 1995, 1996, 2000, and 2014.
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