CBS Daytime
CBS Daytime: soaps and games since the 1940s.
CBS Daytime is the division of the CBS television network responsible for programming its late morning and early afternoon schedule. Historically, the block has featured soap operas and game shows.
Quick Facts
- Network
- CBS
- Owner
- Paramount Skydance Corporation
- Country
- United States
Facts from the source article.
Schedule
All times listed are Eastern unless noted. Most CBS stations in the Central, Mountain, and Pacific time zones, plus Alaska and Hawaii, run this schedule one hour earlier, starting at 9:00 am, though local schedules can vary everywhere. The network offers two separate feeds for Let's Make a Deal: one at 10:00 am Eastern (9:00 am Central) and another at 3:00 pm Eastern (2:00 pm Central). Affiliates sticking to the master schedule can choose either slot.
For The Young and the Restless, CBS provides an alternate feed at 11:00 am Central (12:00 pm Eastern). Some stations outside the Eastern time zone use this feed to fit in their noon local newscasts. Stations taking this option include network-owned WCCO-TV in Minneapolis and KPIX-TV in San Francisco, plus affiliates KLAS-TV in Las Vegas, KMOV in St. Louis, and KIRO-TV in Seattle. A few CBS affiliates air The Young and the Restless and The Bold and the Beautiful at times different from the usual 12:30 pm/11:00 am and 1:30 pm/12:30 pm. For instance, KIRO-TV in Seattle runs them at 12:00 pm and 2:00 pm, while WTSP in Tampa airs them at 3:00 pm.
Former shows on CBS Daytime
CBS is the only one of the Big Three networks that still has daytime game shows on its schedule. While NBC and ABC kept producing multiple game shows during the day, CBS abandoned the format after the 1967–68 season. For nearly four years, from 1968 until March 1972, the network aired no game shows at all. Then, as part of CBS’s “rural purge” aimed at attracting more affluent suburban viewers, executive Fred Silverman ordered a game called Amateur’s Guide to Love.
Gene Rayburn hosted it, but it lasted only from March 27 to June 23. Even though that show flopped, Silverman tried again with three new games that all premiered on September 4: The New Price Is Right, Gambit, and The Joker’s Wild. These replaced the reruns that had been filling the daytime slots. All three became major successes, and CBS added more games over time.
Joker’s Wild ended in 1975 and Gambit in 1976, though both have been revived at various points. The Price Is Right has never left CBS daytime since its debut. Today, the network airs two game shows: The Price Is Right and a revival of Let’s Make a Deal that started in 2009. Before Deal, the last non-Price game on CBS was a Family Feud revival hosted by Ray Combs, which ran from 1988 to 1993.
Other former game shows on the network include Missus Goes a Shopping (1947–1949, renamed This Is the Missus in November 1948), Beat the Clock (1950–1958 and 1979–1980, renamed All-Star Beat the Clock in November 1979), Winner Take All (1951), Strike It Rich (1951–1958), Your Surprise Store (1952), Wheel of Fortune (1952–1953, not the same show as the 1989–1991 version), Double or Nothing (1952–1954), There’s One In Every Family (1952–1953), Freedom Rings (1953), I’ll Buy That (1953–1954), The Big Payoff (1953–1959), On Your Account (1954–1956), Love Story (1955–1956), Dotto (1958), How Do You Rate?
Past proposed series
In 1957, Doris Frankel created The Will to Dream about the relationship between an atomic scientist and his wife. Roy Winsor created The Widening Circle, a spinoff of The Secret Storm, in 1964; a pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker. Fred J. Scollay created Absent Without Love in 1971. Winifred Wolfe and Mary Harris had a proposal for a one-hour serial titled Yesterday's Child...Tomorrow's Adult in 1972. Beverly Hills, California was proposed in 1982. Grosse Pointe, set in Michigan and featuring competing families in the auto industry and auto racers, was proposed in 1983. Johnathan Valin created a series in 1985. Michael Brockman asked Claire Labine to develop a new serial in 1986; her proposal was entitled Celebration. Also in 1986, Barbara Bauer and Paul Rauch created The Billionaires.
Notable profiles
Robert Soderberg, an American television writer, was born in Lakewood, Ohio and passed away in Santa Barbara, California in 1996. His career included thirteen credits, most notably serving as Head Writer for CBS Daytime's As the World Turns from 1973 to 1978, as well as for Guiding Light, and for ABC Daytime's One Life to Live and General Hospital in 1989. In 1969, he co-wrote the teleplay for an unsold pilot titled Shadow Man, about a man who undergoes plastic surgery to impersonate a multi-billionaire and use the wealth for the good of humanity.
Soderberg earned three Daytime Emmy Awards. Robert Calhoun was an American television writer, producer, and director. A graduate of the University of Maryland, College Park, he served three years in the United States Navy and was a gay man. His credits include Guiding Light, where he was Head Writer during the 1988 Writers Guild of America strike and Executive Producer from 1988 until 1991, when Jill Farren Phelps replaced him.
He also served as Executive Producer of As the World Turns from 1984 to 1988, succeeded by Laurence Caso, and worked on Another World and Texas in 1981. Calhoun received eight Daytime Emmy Award nominations, his first in 1979 shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers. Peter Frisch is an American television and theatre producer and director. He earned an M.F.A. in stage direction from Carnegie Mellon and has taught at Carnegie, Juilliard, Harvard, Boston University, Cal Arts, and UCLA.
Before relocating to Santa Barbara, Frisch was a Producer on CBS Daytime's The Young and the Restless, a role he took directly after six years as Head of Drama at Carnegie Mellon's School of Drama. Over the past 35 years, he has directed more than 160 productions in New York and regional theatre.
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