Alien Boy Records

Lore & Background

Oliver Tree Nickell, born June 29, 1993, in Santa Cruz, California, launched his solo recording career as 'Tree' in 2010. He signed to Atlantic Records in 2017 after his song 'When I'm Down' went viral. In February 2018, he released his major-label debut EP, Alien Boy, along with a double music video for 'All That x Alien Boy'. Tree wrote and directed the video, which took over nine months to create. He spent five months practicing freestyle monster truck jumping at the Perris Auto Speedway and performed all his own stunts. The EP's title and aesthetic later inspired the name of his own label, Alien Boy Records.

Reader's Guide

Alien Boy Records represents Oliver Tree's creative independence within the music industry. While the source article does not provide specific founding details or a catalog beyond Tree's own work, the label is intrinsically linked to his artistic identity. Tree's career was marked by a series of genre shifts—from electronic music and hip-hop under the pseudonym Kryph to alternative rock and country-pop with his album Cowboy Tears. His debut studio album Ugly Is Beautiful (2020) included gold and platinum singles, and his later works like Alone in a Crowd (2023) and Love You Madly Hate You Badly (2026) continued his eclectic output. Tree's legacy includes his integration of extreme sports stunts into music videos, his graphic novel collaboration with Z2 Comics, and his tragic death in a helicopter collision over Rio de Janeiro on June 14, 2026, during his first world tour.

Did You Know?

• Oliver Tree released his major-label debut EP, Alien Boy, in February 2018.
• Tree performed all his own stunts in the music video for 'All That x Alien Boy', including freestyle monster truck jumping.
• The Alien Boy EP's double music video took over nine months to create.
• Tree's debut studio album Ugly Is Beautiful was released in July 2020 after multiple delays due to the COVID-19 pandemic.